When failure is not an option, neither is innovation.!

Steve Jobs - “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have."

Brene Brown - "When I feel vulnerable about the possibility of failure, I try to remember this quote. I try to remember that vulnerability and connection are the heart of innovation. Maybe the greatest lesson on creativity that I've learned from the research is this: When failure is not an option, neither is innovation. Steve Jobs lived that truth."